It shouldn’t come as a big surprise to hear that HTC has sold 80% of all Windows Mobile smartphones sold to date. After all, they dominate the Million+ sellers list with 7 out of the total of 11 devices. But when you start to break down the numbers, it really starts to get interesting.
Microsoft announced at Mobile World Congress that they sold 50 million Windows Mobile devices to date, with 20 million in the last year. HTC then announced that they have sold 40 million Windows Mobile devices since they started building Windows Mobile units. And remember, they have been with Microsoft since the start and for the majority of their existence, they built devices for other companies, only bringing their brand out in the last couple years.
50 million sold, less the 40 million that HTC accounts for, and that leaves 10 million devices. Of that 10 million, we know that Samsung has 3 devices in the million sellers list. Assuming, which we all know is a bad idea, that they only sold exactly 1 million units, that means Samsung is good for 3 million out of that 10. Motorola also, has a device on the million sellers list, so they account for another 1 out of that 10. That leaves us with 6 million units. Those 6 million units are divided across the rest of the device manufacturers like Palm, Asus, LG, HP, etc…
I’m not sure if having one company control so much of the Windows Mobile devices sold is a good thing or not. It’s nice to know that they are successful in what they are doing, and that clearly shows in the quality of their devices. We all know that competition is good for the consumer. Samsung is clearly in the best position in terms of competition, but they’ve got a long way to go if they’re going to threaten HTC. The recent announcement by LG to make Windows Mobile the primary OS for their smartphones could be the competition that the market needs. LGs plans to bring 50 different Windows Mobile devices to market over the next 4 years. Even with 25 of those coming in 2012, that still leaves just over 8 devices a year over 3 years. As much as HTC has done, 8 different models could be a strong push into their market.
Ah, the times are changing! I’m looking forward to seeing what these companies can do to innovate and bring new and exciting devices to the market over the next couple years.