Samsung ATIV – Where Did That Name Come From, Anyway?

From the very first moment I saw Samsung’s new name brand for Windows Phone and Windows devices, I knew it wasn’t going to sit well with consumers. Almost instantly there was a influx of tweets as people tried to understand how to say it, and what it means. Galaxy and Focus – these brand names are clear and conjure up images of power and precision. But what does ATIV bring to mind?


According to our Samsung rep, ATIV is the reverse of VITA which means "Life" in Latin and this is Samsung’s pledge to "make everyone’s life extraordinary with excitement". Now that we know where it came from, it makes a little more sense and perhaps it’s not as bad as I first thought. I’ll welcome the extraordinary and excitement filled life.

What’s your thoughts on this new brand? Let us know in the comments!

About Mike Temporale

Mike Temporale has written 614 posts on Mobile Jaw..

Mike Temporale grew up fascinated by computers since an early age. His first hands on with a computer came when he was 7 years old and a travelling lab of Commodore PET computers made a stop at his school. Hooked on the new world these devices offered, he took any chance possible to get in front of a computer. When Compaq launched the iPaq 3600, he was hooked again. This time on a whole new world of mobile computing. Today, Mike spends his day helping clients deploy and manage their mobile device around the world. From installing custom software, to locking and securing data, and everything in between. He is also the Editor in Chief at Mobile Jaw - a site focused on today's mobile world.