There’s been a lot of talk about Nokia’s large budget for marketing their new Lumia smartphones. CES was the first major marketing push for the Lumia in the US. Given the announcement around the 710, 800, and 900 models, what could be a better time?
The first hint that Nokia was looking to change things up, came when you land in McCarran International Airport. After picking up your bags and on the way to the cab line, it was pretty hard to miss the Nokia kiosk and the free ride they were offering CES attendees to select hotels. Boarding the double decker bus, they passed around some smartphones for you to check out on the drive. How cool is that?
But the promotion didn’t stop there. Each day of the show, from 8:30 – 11:00 at each of the monorail stops, Nokia had some entertainment for passengers waiting to board the train. The dancers were taking turns showing off their moves as the crowd clapped and cheered them on. What I found most interesting with this campaign, is that there was no mention of Microsoft, Windows Phone, or even a picture of the phone. Just the catch phrase “The Amazing Everyday” and the familiar square tile look. Although, the later is only familiar to those of us who have used the OS. The crowd had a great time, and many an iPhone were used to record the event. I shot this video using my Windows Phone. 
Hats off to Nokia for generating some good buzz and getting into people’s heads. Let’s see if they can keep it up, and if it will pay off for them.
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