HTC and Beats by Dr. Dre team up to bring high performance sound to HTC phones. The two companies have been working together to create a superior mobile audio experience which appear in a line of HTC devices available later this fall. This is more than the average partnership, with HTC investing 300 million for a 51% share of Beats. The fact that HTC has decided to invest in Beats shows just how important this is for the future of HTC in the mobile space.
Audio quality is something that has been missing in the mobile space for a long time. With this partnership, HTC can turn the corner and quickly become the standard for mobile audio that all other manufacturers strive for. At this time there is no indication from HTC about what phones will have Beats integrated or what consumers can expect from a Beats enabled phone – other than awesome audio reproduction.
You can read the full press release on HTCs web site. So HTC, now that audio has been taken care of, time to start looking at the camera.