MWC 2011: Sony Ericsson Launches the Xperia PLAY Coming to Rogers

Sony Ericsson has announced the long rumored Xperia PLAY smartphone, and along side they have also announced the Xperia arc smartphone. If you’ve been keeping up on all the talk going around as of late, then you should already have a good idea about the Xperia PLAY. It’s an Android 2.3 based device with 5 megapixel camera, a 4 inch multi-touch screen, and a 1 GHz processor. Additionally, it’s the only phone that is certified for the PlayStation. The phone is expected to be available in early spring and in Canada, it is exclusive to Rogers. There’s no pricing information provided and we’ll have to wait until we can get a review unit to better understand exactly what the gaming experience will be like. I’m expecting it to be pretty amazing – it is a “certified” PlayStation device, so it better be the best thing around.

Xperia PLAY_Black_Right

The Xperia arc is also an Android 2.3 based device, however this device has an 8.1 megapixel camera and a 4.2 inch screen! Who doesn’t like a larger screen!? The arc almost sounds like a direct replacement for the X10 that was released almost a year ago.

Rogers made a pretty big splash last year with the X10. It will be interesting to see if they can repeat that with these phones. I’m sure the PLAY will sell well as the target audience – anyone with a PlayStation, are more likely to buy a phone that allows them to extend their existing hardware lifespan.

More pictures and the full press release are available below.

Xperia PLAY_Black_CA01_screen1

Xperia PLAY_Black_Front_HS_screen1

Get Your Game On!

Sony Ericsson Xperia PLAY and Xperia arc,

The Ultimate Entertainment Smartphones,

Coming Exclusively to Rogers™, in Canada

  • Xperia PLAY combines a PlayStation™-quality gaming experience with the very latest Android™ platform version 2.3 , super fast graphics and dedicated game controls
  • Xperia™ arc combines super-slim stunning design with state-of-the-art Sony™ technology on Android™ platform version 2.3
  • Rogers becomes exclusive Canadian carrier of both Xperia™ PLAY and Xperia™ arc – extending its Android device leadership

Toronto, February 13, 2011 –Is Canada ready to play?  Sony Ericsson and Rogers think so. Canadians will be among the first in the world to experience the Sony Ericsson Xperia PLAY, the world’s first PlayStation Certified smartphone, and the Xperiaarc smartphone, which will debut in Canada exclusively at Rogers™.  The Xperia™ PLAY and Xperia™ arc are expected to be available in Canada in Spring 2011.

"Connecting people to the things they are passionate about is what we do. Whether it’s watching the latest episode of your favourite show or beating your gaming high score, we are always looking for game changers that connect our customers to more of the things that matter to them, when they want, wherever they are," says Raj Doshi, Vice President, Mobile Product Management, Rogers Communications Inc. "Together with Sony Ericsson, and backed by the amazing power of Android, we believe the Xperia PLAY and Xperia arc are going to revolutionize mobile gaming and entertainment experiences for Canadians and we’re excited our customers will have exclusive access to them."

“We’re showing that we’ve got game by introducing our most exciting Xperia™ products yet and Canadians have a lot to look forward to this year with two of the hottest Android™ smartphones,” said Peter Farmer, Head of Marketing – North America, Sony Ericsson. “Both the Xperia™ PLAY and Xperia™ arc combine best in class multimedia Sony™ technology with the latest Android™ platform and breathtaking design to entertain and wow consumers.  .”

According to the Entertainment Software Association of Canada’s 2010 Essential Facts:

· The average game player age is 33 and 38 percent of game players are women

Xperia™ PLAY

XperiaTM PLAY delivers the smartphone functionality that the most serious power users could need, teamed with the immersive gaming experience that any gamer would want.

In portrait mode, the Android smartphone offers all the benefits that users have come to expect from Sony Ericsson’s existing range of XperiaTMsmartphones with best-in-class entertainment experiences, a great 5 megapixel camera, a brilliant 4” multi-touch screen and great social networking features.

However, slide out the gaming control and users enter a new world of immersive mobile gaming. The slide out game pad reveals a digital D pad, two analog touch pads, two shoulder buttons and the four PlayStation icons: circle, cross, square and triangle. Qualcomm’s optimized Snapdragon processor with a 1Ghz CPU and embedded Adreno GPU graphics processor deliver silky smooth 60fps play-back 3D mobile gaming and Web browsing with minimal power consumption so XperiaTM PLAY users can enjoy long hours of battery life and game time.

XperiaTM PLAY will run on Gingerbread (version 2.3), the latest version of Google’s AndroidTM platform. The XperiaTM PLAY will also be the firstPlayStation Certified device. This means it will have access to PlayStation® game content provided through the PlayStation® Suite initiative, currently under development by Sony Computer Entertainment and due to launch later this calendar year.

Sony Ericsson has partnered with key publishers in the gaming industry to deliver a rich, vibrant ecosystem at launch and post launch with many leadingnew titles available via the AndroidTM Marketplace. Leading franchises coming to Xperia™ PLAY includes EA’s Sims 3 and a world-first multiplayer version of FIFA 10 for mobile. Sony Ericsson is also partnering with Unity Technologies, using its award-winning development platform, to ensure a continuous flow of high quality 3D game titles.

Xperia™ arc

Xperia™ arc takes the stunning design that Sony Ericsson has become known for to a new level. Super slim and light, Xperia™ arc is just 8.7mm at its thinnest part and has an extra wide 4.2” multi-touch screen. Created from premium materials and with a stunning arc body, this smartphone is sleek,and designed to fit perfectly in the user’s hand. The best of Sony™ technology is inside Xperia™ arc.  The Reality Display with Mobile BRAVIA® Engine delivers exceptional visual brilliance and a crystal clear image which enhances the overall entertainment experience. Furthermore, Sony’s award-winning Exmor R™ for mobile sensor, with the f/2.4 lens, enables the capture of high quality, bright pictures and HD videos even in low light. All pictures and videos can be shared in HD on your living room TV via the built in HDMI-connector.

Xperia™ arc will launch on the latest version of the Android™ 2.3 platform providing access to Google Mobile™ Services and the myriad of applications available on the Android market. Xperia™ smartphones add best in class entertainment on top of smartphone fundamentals such as apps, maps, email and fast Internet to create the most entertaining smartphone experience.

Sony Ericsson Xperia™ arc – Key Features

· Slim, lightweight and strong, with perfect ergonomics

· Extra wide 4.2” multi-touch Reality Display with Mobile BRAVIA® Engine to ensure ultimate multimedia and viewing experiences

· Sony Exmor R™ for mobile: for best-in-class low-light photography and video capture

· 8.1 megapixel camera and HD video recording capability

· Android Market™ – thousands of applications to keep you entertained

Pricing will be announced at launch.  Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.

- 30 -

Dig Deeper

For full specifications visit:

www.sonyericsson.com/mwcnews

Log on to The Sony Ericsson Product Blog for more information: http://blogs.sonyericsson.com/products

Follow Sony Ericsson Canada on Twitter:

http://www.twitter.com/@SonyEricssonCA

Facebook users can enter the First2Play contest and could be one of the first 10 people to get the Xperia™ PLAY by visiting www.facebook.com/SECanada.

About Mike Temporale

Mike Temporale has written 614 posts on Mobile Jaw..

Mike Temporale grew up fascinated by computers since an early age. His first hands on with a computer came when he was 7 years old and a travelling lab of Commodore PET computers made a stop at his school. Hooked on the new world these devices offered, he took any chance possible to get in front of a computer. When Compaq launched the iPaq 3600, he was hooked again. This time on a whole new world of mobile computing. Today, Mike spends his day helping clients deploy and manage their mobile device around the world. From installing custom software, to locking and securing data, and everything in between. He is also the Editor in Chief at Mobile Jaw - a site focused on today's mobile world.

  • Pingback: MobileJaw()