Did you notice anything different on the way to work this morning? If you live in the US and pass by the Apple store (or any retailer that’s selling the iPhone), you may have noticed a small lineup of people in front of the store waiting for their chance to own the latest Apple phone. Rich Brome – Editor in Chief at Phonescoop.com, had this to say about the extra long lines this time around:
Apple’s marketing engine has done a great job once again, at building up the anticipation and getting people to line up overnight to spend their hard earned money on a new phone. While the iPhone is still locked to AT&T’s network in the US, Apple is looking at selling it unlocked in Canada when it goes on sale next month. This means you can pick up an iPhone without having to sign a long term contract with a carrier. This is something Google attempted with their Nexus One phone when it launched. For the customer, the end result is a more expensive phone since the carrier isn’t subsidizing it with a 2 or 3 year contract. However the customer ends up with a phone that will work with any compatible network. Which is certainly an advantage if you don’t like signing long contracts or you travel on a regular basis.
Early reports from the lucky ones who received their device yesterday and early this morning are indicating that Apple may have some issues with the physical hardware. The first is a yellow tint on the new Retina Display. Sadly, this is a problem that has come up all to often with device manufacturers. The second issue is around the cellular reception of the iPhone. In case you’re not aware, the sides of the device are used as the various antennas required (Bluetooth, WiFi, and Cellular). Left-handed people are reporting that the signal drops when holding the phone along the bottom. There’s a chance that this is related to how the software displays the signal strength. If Apple’s lucky, that’s all it will be. If it’s a deeper design issue, it’s going to be costly for Apple to fix it. And finally, if you happen to drop your device, you’re not going to be happy. Check out this video by iFixYouri.com – and remember to get a good case and don’t drop it!
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