Paying the Price for the Samsung Focus – Rogers vs. AT&T

The Samsung Focus is one of the hottest Windows Phone 7 devices that launched with the new operating system back in early November. If you’re not familiar with this device, you can read all about it in our review, posted here. The Focus is available from Rogers here in Canada and from AT&T in the US. Both carriers have listed the exact same device specs – 8GB memory, UMTS/HSDPA (850/1900/2100), 1500 mAh battery, 4” super-AMOLED screen, 5 Megapixel camera, and expandable MicroSD card slot. Aside from the carrier, the Samsung Focus is physically the exact same device, except for one small thing – price.


AT&T is selling the Focus for $499 without a contract, or $199 with a 2 year contract. On the other end, Rogers is selling the phone for $599 without a contract, $499 for a 2 year contract, or $149 with a 3 year contract! Now, I’m sure the conversion rate between the US and Canadian dollar plays a part in this pricing. So, let’s take the average conversion rate from October – $1.00 USD = $1.017975 CDN – and now our numbers are… pretty much unchanged. So why the big difference in price? If someone from Rogers is willing to answer this, please use our contact form to get in touch with me. To me, this just looks like more greed from the Canadian carriers.

If you are looking for a Samsung Focus, and you’re not willing to sign a 3 year contract with Rogers, I would recommend picking up a Focus from AT&T and using that with your carrier here in Canada. Of course, there is an extra hidden cost associated with this solution. First, you need to get to and from the US or pay to have the phone shipped here if you bought it off eBay. Or, stop in at an AT&T store on your next visit across the boarder. Second, you will need to unlock the device as it will be locked to the AT&T network. This shouldn’t cost you more than $20 or $30.

All things considered, you’re better off picking up a Focus from AT&T and unlocking it, versus paying an extra premium to Rogers.

About Mike Temporale

Mike Temporale has written 614 posts on Mobile Jaw..

Mike Temporale grew up fascinated by computers since an early age. His first hands on with a computer came when he was 7 years old and a travelling lab of Commodore PET computers made a stop at his school. Hooked on the new world these devices offered, he took any chance possible to get in front of a computer. When Compaq launched the iPaq 3600, he was hooked again. This time on a whole new world of mobile computing. Today, Mike spends his day helping clients deploy and manage their mobile device around the world. From installing custom software, to locking and securing data, and everything in between. He is also the Editor in Chief at Mobile Jaw - a site focused on today's mobile world.

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  • Darren Humphries

    There is actually an app on the Android market that will get the unlock code for your Galaxy S…for free! No need to pay for the unlock. It seems Samsung stored the unlock codes in the phone to make it easier for carriers, but some enterprising hacker found them and made a free app. Love hackers! :)

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