Mobile Wars: Platform Fragmentation

MobileJaw-AndroidVsWinPhone-Logo Platform fragmentation has long been an issue that Microsoft has struggled with. So many hardware partners, combined with a large number of network carrier partnership has made it difficult for Microsoft to provide patches and updates for Windows Mobile.

Typically, Microsoft would release a patch or build of Windows Mobile to the hardware manufacturer.  Windows Mobile is never sold directly to the consumer. The hardware manufacturer always makes some tweaks for drivers or customizations for their devices and then makes it available to the networks.  Then, after some testing, it’s finally offered to the consumer. However, if either the carrier or the hardware manufacturer decides that the update is not significant enough, then the update doesn’t continue and the consumer loses out.

The end result of all this, is that some devices are upgraded to the latest version, while others are left behind. There’s no way for a customer that is experiencing a specific bug, to get that update if their carrier or the hardware manufacturer has decided that it’s just not significant enough to warrant releasing an update.

Google is heading down the same path. They don’t provide the OS directly to the consumer. With more and more manufacturers releasing Android devices, we are starting to see devices that get left behind and are not getting that update passed along to them.

I’ve been using the Telus version of the HTC Hero for a little while now. This device is running Android 1.5. Since the device was released, there has been 3 version of Android released – 1.6, 2.0, and now 2.1. The HTC Hero on Sprint has seen an upgrade, but not the Telus device. With a brand new device, it’s already old and outdated and can’t run some of the latest Google apps.

Both platforms are heading down the wrong path here and it’s only going to cause pain and confusion for customers. Certainly, there are difficulties with providing updates to the customer. Updates need to flow quickly from the top all the way down to the consumer without breaking hardware customizations, or network tweaks that have been done.

I have to give both platforms a fail in this category. I expect more from these guys, and the consumer deserves a better experience without feeling like they need to buy a new device every 6-10 months.

About Mike Temporale

Mike Temporale has written 498 posts on Mobile Jaw..

Mike Temporale grew up fascinated by computers since an early age. His first hands on with a computer came when he was 7 years old and a travelling lab of Commodore PET computers made a stop at his school. Hooked on the new world these devices offered, he took any chance possible to get in front of a computer. When Compaq launched the iPaq 3600, he was hooked again. This time on a whole new world of mobile computing. Today, Mike spends his day helping clients deploy and manage their mobile device around the world. From installing custom software, to locking and securing data, and everything in between. He is also the Editor in Chief at Mobile Jaw - a site focused on today's mobile world.

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  • http://twitter.com/mobilejaw/status/7906556884 MobileJaw

    Mobile Wars: Platform Fragmentation – http://tinyurl.com/yhnjqrt

  • http://www.twitter.com/DarrenHumphries Darren Humphries

    This is a real shame for both platforms. I’m still using the LG Eve (GW620) and wish I was using an updated version of Android as well. It isn’t that the Eve has problems, it’s just a feeling of being left behind.

    Truly, both MS and Google are in a bind with this. As you mentioned, their business model leaves them no direct access to users and their channel partners have no motivation to pump out updates. The partners would rather that you toss the ‘old’ device and anty up for a new one.

    The only option people have left to them is the dubious one of installing cooked ROMs. Well, that or keep using the OS that came with you phone 3 years ago. Who in the world wants to do that?!

    Hopefully both companies will figure out a way to allow for updates. Maybe just in the contracts with partners or by leaving partners a customization layer that is separate from the OS. That way they could update the OS and leave the carrier and manufacturers customizations intact.

  • http://www.4winmobile.com Jim Fowl

    Nicely written, I totally agree with the point made here. Both Google & Microsoft will need to do something special to pull it all back together.