CES: HTC Announces the new Smart Phone

MobileJaw-HTC-Smart-Front HTC has launched a new phone based off the Brew platform called Smart. HTC’s Smart features the HTC Sense interface that everyone has come to know and love. As well you find 256MB RAM, 256MB ROM, weighing 108 grams, a 2.8 inch screen, QVGA resolution, Quad-band GSM/GRPS/Edge with HSDPA of 2100 for Europe and Asia, Bluetooth 2.0, a 3.5 mm stereo audio jack, along with a 3.0 megapixel camera. The Smart phone is set to be available across Europe in the summer.

The Smart has very few buttons on the device. There is the standard call and hang-up buttons. Between those you’ll find a back button and just between that row of 3 buttons and the screen of the device, you will find a small silver button to open the menu or start the navigation.

The new Smart from HTC is the latest non-Windows Mobile device to come from the manufacturer that at one point only dealt with the Microsoft based OS. HTC now has a number of Android based devices and with this announcement adds Brew to the list.

The full press release can be found after the jump.

LAS VEGAS, Consumer Electronics Show (CES), – Jan. 7, 2010 – HTC Corporation, a global smartphone designer, today unveiled HTC SmartTM, a new type of smartphone that creates a new category of easy-to-use, connected smartphones that are accessible by people all over the world.  The HTC Smart will be available this spring across Europe and Asia.

“HTC has always focused on listening to customers and setting the stage for new mobile categories and HTC Smart is the response to customer demand around the world for an easier-to-use, affordable smartphone,” said Peter Chou, chief executive officer, HTC Corporation. “Just adding a touch interface doesn’t mean a phone is a smartphone; The integration of HTC Sense brings an unparalleled smartphone experience for people looking to do more on their phone.”

Bringing HTC Sense To The Masses
HTC Smart begins with a friendly compact touch design and integrates an intuitive user experience that is centered around HTC SenseTM, an HTC design philosophy that puts people at the center by focusing on three core areas: Make It Mine, Stay Close and Discover the Unexpected.  HTC Smart enables personal customization of each person’s own phone experience.  It also provides a quick and easy way to see what friends are up to via various social networks as well as quickly communicating over the phone, through text messaging or email.

“HTC Smart breaks new ground in delivering the powerful, in-demand smartphone features that consumers want on a more accessible device for global markets,” said Paul Jacobs, chief executive officer, Qualcomm Incorporated.  “We are pleased to be supporting HTC as they utilize the capabilities of Qualcomm’s Brew Mobile Platform open operating system to offer high-end capabilities and a compelling mobile user experience at mass-market price points.”

Qualcomm Brew Mobile Platform (Brew MP)
HTC Smart utilizes Qualcomm’s Brew MP, a popular mobile operating system that enables smartphone devices to be offered at more aggressive price points, providing HTC with the flexibility to deliver smartphone features on devices across multiple tiers.

About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry and continues to pioneer industry-leading mobile experiences through design, usability and innovation that are sparked by how the mobile phone can improve how people live and communicate. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.

About Mike Temporale

Mike Temporale has written 614 posts on Mobile Jaw..

Mike Temporale grew up fascinated by computers since an early age. His first hands on with a computer came when he was 7 years old and a travelling lab of Commodore PET computers made a stop at his school. Hooked on the new world these devices offered, he took any chance possible to get in front of a computer. When Compaq launched the iPaq 3600, he was hooked again. This time on a whole new world of mobile computing. Today, Mike spends his day helping clients deploy and manage their mobile device around the world. From installing custom software, to locking and securing data, and everything in between. He is also the Editor in Chief at Mobile Jaw - a site focused on today's mobile world.

  • http://twitter.com/mobilejaw/status/7483862060 MobileJaw

    CES: HTC Announces the new Smart Phone – http://tinyurl.com/yfj9t7a

  • http://www.twitter.com/DarrenHumphries Darren Humphries

    I don’t really get this one. Why BREW? Why not just a no-frills Android phone?

  • http://www.MobileJaw.com Mike Temporale

    In this case it’s not about the cost of the OS license. It’s more about the chipsets that are required to run an OS. They can have a BREW handset running on cheaper hardware and thus less cost to them, than they could with Android.