The War for Canada’s Wireless Customers

When it comes to a competitive marketplace for wireless in Canada, there has been a serious void for many years. Bell, Telus, and Rogers have managed to keep prices high, contracts long, and light on choice. It got so bad that Canada decided to restrict the big 3 from bidding on the new spectrum that was auctioned off last year. It was made available to new companies that are looking to setup camp here in Canada.

Sadly, winning that auction doesn’t mean you’re going to be greeted with open arms. Telus (along with Bell and Rogers) are now taking action to slow the introduction of another wireless carrier. Its to the point now that they are accusing Globalive of cheating the Canadian ownership requirements.

This article, over on the National Post, outlines what Canadians have had to deal with for far too long – high prices for little services. I’m less than thrilled to read that wireless penetration has actually dropped in recent years. Then again, how surprised can one be when carriers are offering 3 year contracts and still charging top dollar for their devices. To be fair, once the wireless auction was completed last year, the big 3 did start to improve their prices and customer support. Has true competition scared them into changing or would these changes have happened regardless? Either way, it’s going to be interesting to watch things play out over the next 6 months.